The Nike SB campaign "Concrete Surfers" is based on the Nike SB application. This campaign is driven by the Nike Pros – Stefan Janoski, Paul Rodriguez, and Eric Koston. This then generates and drive users to download the application in which users can view updates, bios, and other "Concrete Surfers" around the city. #ConcreteSurfers

ROLE: Lead UI & Interaction Designer

SOFTWARE: Photoshop, Illustrator, Sketch

TAGS: Responsive Design, Web Design, Mobile Design, UI/UX, Adverts