SXM: FINISH LATER / ICP - WIP

OVERVIEW

 

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ROLE : Lead UI & UX Designer

SOFTWARE: Photoshop, Illustrator, XD

TAGS: Automotive Design, Product Design, Conversion, Monetization

BACKGROUND

I was tasked with evaluating the 360L conversion and subscription experience to identify gaps in conversion opportunities. During this evaluation, I found several steps that might discourage users from starting or completing the in-car subscription process. I identified ways to improve the current flow and developed a solution that allows users to begin the conversion process with a single tap while driving.

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INSIGHTS & RESEARCH

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INTUITIVE NAVIGATION

I believed that creating a smooth and intuitive way to navigate content was a key element for the redesign. I went for a image to content -based approach that encouraged browsing and also differentiated pages from the clean interface in other parts of the site. Prototyping played an important part in the iteration process. I share flows to demonstrate complex interactions. On the right, is a example of how a user is browsing an articles with a popup CTA (low fidelity design). This interaction was based on how users can access the buyer’s guide page within an article.


SOLUTION

Created a user flow that connects the user from homepage, to article, to buyer’s guide. Content is seamless and intuitive to transition the user efficiency and effectively. A linear user flow will be must impactful with out disrupting the experience. Flow will consist of 4 clicks to get user to homepage to buyer’s guide. 

GOALS

Redesign the entire eco system to only surface the most important ones and redefined the information architecture by giving more focus to each section. Design and structure content in a way that encourages interaction, easy skimming, and accessible entry and exit points. Enable users to effortlessly lead towards the ‘Buyer’s Guide’ page, which will empower the user to take control over the content thats provided. How the user interacts within the content, and basic styling will supports our goals.